Potential pricing discrimination due to inaccessible web sites

Authors:
Jonathan Lazar;Brian Wentz;Matthew Bogdan;Edrick Clowney;Matthew Davis;Joseph Guiffo;Danial Gunnarsson;Dustin Hanks;John Harris;Behnjay Holt;Mark Kitchin;Mark Motayne;Roslin Nzokou;Leela Sedaghat;Kathryn Stern
Affiliations:
Towson University, Department of Computer and Information Sciences, Towson, MD;Frostburg State University, Department of Computer Science and Information Technology, Frostburg, MD;Towson University, Department of Computer and Information Sciences, Towson, MD;Towson University, Department of Computer and Information Sciences, Towson, MD;Towson University, Department of Computer and Information Sciences, Towson, MD;Towson University, Department of Computer and Information Sciences, Towson, MD;Towson University, Department of Computer and Information Sciences, Towson, MD;Towson University, Department of Computer and Information Sciences, Towson, MD;Towson University, Department of Computer and Information Sciences, Towson, MD;Towson University, Department of Computer and Information Sciences, Towson, MD;Towson University, Department of Computer and Information Sciences, Towson, MD;Towson University, Department of Computer and Information Sciences, Towson, MD;Towson University, Department of Computer and Information Sciences, Towson, MD;Towson University, Department of Computer and Information Sciences, Towson, MD;Towson University, Department of Computer and Information Sciences, Towson, MD
Venue:
INTERACT'11 Proceedings of the 13th IFIP TC 13 international conference on Human-computer interaction - Volume Part I
Year:
2011

Citing 6
Cited 3

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Abstract

Although tools and design guidelines exist to make web sites accessible, a majority of web sites continue to be inaccessible. When a web site offers special prices that are available only on the web site (not the physical store), and the web site itself is inaccessible, this can lead to discriminatory pricing, where people with disabilities could end up paying higher prices than people without disabilities who can access the web site and take advantage of the online-only prices. This research examined whether 10 of the top ecommerce web sites which offer online-only price specials are accessible. The results revealed that there were multiple categories of accessibility violations found on all of the evaluated web sites.