Website customization: exploring a tag-based approach in the Australian banking context

Authors:
Rajinesh Ravendran
Affiliations:
Queensland University of Technology, Brisbane, QLD
Venue:
INTERACT'11 Proceedings of the 13th IFIP TC 13 international conference on Human-computer interaction - Volume Part IV
Year:
2011

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Abstract

Website customization is important to better fulfill the needs and wants of individual customers. Tags assigned to web resources are suitable to facilitate website customization.