CRM and cloud computing

  • Authors:

  • J. Němeček;L. Vaňková

  • Affiliations:

  • Department of Economy, Faculty of Informatics and Management, University of Hradec Králové, Hradec Králové, Czech Republic;Department of Economy, Faculty of Informatics and Management, University of Hradec Králové, Hradec Králové, Czech Republic

  • Venue:
  • AICT'11 Proceedings of the 2nd international conference on Applied informatics and computing theory
  • Year:
  • 2011

Quantified Score

Hi-index 0.00

Visualization

Abstract

The article deals with how selected companies doing business in the Czech Republic are using information technology and business strategy Customer Relationship Management (CRM). If they use complete solutions of CRM as purchase and installation of software or if they use the CRM system only as part of services which are provided through Cloud Computing technology. Apparently also because of ending of the economic crisis is CRM in the Czech Republic beginning more use. CRM is implemented to help increase quality of relationship and communication with customers. In the article there are described types of Cloud Computing and most common definition of CRM. The analysis of using of CRM and Cloud Computing in selected companies, which are grouped by number of employees, is described, too. At the end there is summary of analysis results and contribution of CRM and Cloud Computing.