A framework proposal for ontologies usage in marketing databases

Authors:
Filipe Mota Pinto;Teresa Guarda;Pedro Gago
Affiliations:
Computer Science Department of Polytechnic Institute of Leiria, Leiria, Portugal;Superior Institute of Languages and Administration of Leiria, Leiria, Portugal;Computer Science Department of Polytechnic Institute of Leiria, Leiria, Portugal
Venue:
MEDI'11 Proceedings of the First international conference on Model and data engineering
Year:
2011

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Abstract

The knowledge extraction in databases has being known as a long term and interactive project. Nevertheless the complexity and different options for the knowledge achievement here is a research opportunity that could be explored, throughout the ontologies support. This support may be used for knowledge sharing and reuse. This work describes a research of an ontological approach for leveraging the semantic content of ontologies to improve knowledge discovery in marketing databases. Here we analyze how ontologies and knowledge discovery process may interoperate and present our efforts to prose a possible framework for a formal integration.