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The scope of the paper is to present a model for knowledge management using Semantic Web technologies in e-commerce applications. Knowledge management refers to the representation, processing and sharing of knowledge. We will represent knowledge for an IT&C e-commerce web site using the OWL semantic web language for creating the domain ontology and inserting RDFa tags into HTML files conform to the ontology created, then knowledge is processed using SPARQL query language and shared within the web site.