Proceedings of the 11th ACM symposium on Document engineering
Measuring media-based social interactions provided by smartphone applications in social networks
SBNMA '11 Proceedings of the 2011 ACM workshop on Social and behavioural networked media access
A media-based social interactions analysis procedure
Proceedings of the 27th Annual ACM Symposium on Applied Computing
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Social video sites have become popular on the Internet, and enable users to post, share, annotate, and comment online videos. Ubiquitous computing applications may be exploited in this scenario to allow users to experience novel forms of social interactions. The literature presents guidelines and metrics for the evaluation of the sociability in online video applications, but the evaluation of the underlying social interactions have not been reported. In this paper, social interactions are specified as behavioral contingencies -- modeled as if-then rules which describe what people do -- and measured using data mining procedures. We present a novel technique for codifying and evaluating social interactions involving the asynchronous sharing of links and annotations on Internet videos. We report results from applying our technique in a user study.