Persuasive language and virality in social networks

  • Authors:
  • Carlo Strapparava;Marco Guerini;Gözde Özbal

  • Affiliations:
  • FBK-Irst, Povo, Trento;FBK-Irst, Povo, Trento;FBK-Irst, Povo, Trento

  • Venue:
  • ACII'11 Proceedings of the 4th international conference on Affective computing and intelligent interaction - Volume Part I
  • Year:
  • 2011

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Abstract

This paper aims to provide new insights on the concept of virality and on its structure - especially in social networks. We argue that: (a) virality is a phenomenon strictly connected to the nature of the content being spread (b) virality is a phenomenon with many affective responses, i.e. under this generic term several different effects of persuasive communication are comprised. To give ground to our claims, we provide initial experiments in a machine learning framework to show how various aspects of virality can be predicted according to content features. We further provide a class-based psycholinguistic analysis of the features salient for virality components.