Characterising measures of lexical distributional similarity
COLING '04 Proceedings of the 20th international conference on Computational Linguistics
Inferring semantic query relations from collective user behavior
Proceedings of the 17th ACM conference on Information and knowledge management
Query suggestion for E-commerce sites
Proceedings of the fourth ACM international conference on Web search and data mining
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In today's world, brand based shopping is popular especially in product lines like clothing and shoes, appliances, and electronics. Because of the importance of brands while shopping, it has become important for online shopping portals to consider brand loyalty and brand preferences of users. In this paper, we describe a system designed for brand-based shopping and exploration. The system is built by analyzing a large query set consisting of 115M queries from eBay.com -- a vibrant marketplace with more than 95M active users. The system allows brand-pivoted exploration of inventory. It allows exploration and purchase of substitute branded goods (e.g. Sony camcorder for Canon camcorder) and complementary branded merchandise (e.g. Lego castle set for Lego train station set).