Dynamic Cluster-based Service Bundling: A Value-oriented Framework

Authors:
Iván S. Razo-Zapata;Jaap Gordijn;Pieter De Leenheer;Hans Akkermans
Affiliations:
-;-;-;-
Venue:
CEC '11 Proceedings of the 2011 IEEE 13th Conference on Commerce and Enterprise Computing
Year:
2011

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Abstract

In this paper we present a framework for dynamic service bundling, which focuses on the exchange of valuable outcomes between customers and service suppliers. The approach is based on three components: A customer, a broker and a pool of suppliers. The broker is in charge of matching the customer and supplier perspectives and performing a cluster-based bundling process. The applicability of our approach is proven by means of a case study in the educational service industry.