Simulation of e-commerce diffusion model based on Netlogo

Authors:
Jiang Yuantao;Yu Siqin;Xu Zhifeng
Affiliations:
Shanghai Maritime University, Shanghai, China;Shanghai Maritime University, Shanghai, China;Shanghai Maritime University, Shanghai, China
Venue:
Proceedings of the 2011 International Conference on Innovative Computing and Cloud Computing
Year:
2011

Citing 3
Cited 0

A study on video browsing strategies

A study on video browsing strategies
Modeling and Simulation Design

Modeling and Simulation Design
Mining E-Commerce Data to Analyze the Target Customer Behavior

WKDD '08 Proceedings of the First International Workshop on Knowledge Discovery and Data Mining

Quantified Score

Hi-index	0.00

Visualization

Abstract

E-commerce is a paradigm shift and a disruptive innovation that is radically changing the traditional way of doing business. Although the benefits of E-Commerce diffusion among adopters have been published, little research focuses on the adoption and diffusion algorithm of E-Commerce application has been reported. This paper firstly reviewed the related literature of E-Commerce diffusion. And the E-commerce diffusion model and algorithm was developed. Lastly, the dynamic process of E-Commerce diffusion algorithm is simulated based on the Netlogo. The simulation result of the paper can help E-commerce adopters improve the level of E-commerce adoption.