A stochastic learning-to-rank algorithm and its application to contextual advertising
Proceedings of the 20th international conference on World wide web
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The explosive growth of multimedia data on the Internet creates huge opportunities for multimedia advertising. In this tutorial, we present the techniques and technologies for Internet multimedia advertising. The tutorial aims at bringing together recent insights from the research on multimedia advertising that addresses the theoretical fundamentals, solution concepts, and the issues related to the development of modern multimedia advertising schemes.