Event analytics via social media

  • Authors:
  • Yuheng Hu;Ajita John;Doree Duncan Seligmann

  • Affiliations:
  • Avaya Labs Research, Basking Ridge, NJ, USA;Avaya Labs Research, Basking Ridge, NJ, USA;Avaya Labs Research, Basking Ridge, NJ, USA

  • Venue:
  • SBNMA '11 Proceedings of the 2011 ACM workshop on Social and behavioural networked media access
  • Year:
  • 2011

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Abstract

In this work, we analyze the responses of users to public events through social media. We apply analytical methods on transcripts from public speeches and tweets from Twitter users to provide a deeper understanding of the feedback of individuals on events through Twitter. In particular, we develop a joint statistical model of the messages posted by Twitter users and the paragraphs from speeches, based on their topical connections. Our analysis of President Obama's speech on the Middle East on May 19, 2011 and a sample of 800 tweets contributed during the speech shows that the majority of users on Twitter do not directly comment on a specific paragraph of a speech. On the contrary, their feedback is high level and related to the general topics of the event. In addition, the tweets that directly comment on a specific paragraph in the speech are related to topics of high interest in the Middle East.