The beer can theory of creativity
Creative evolutionary systems
The nature of theory in information systems
MIS Quarterly
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In this article, we analyse the concept of design thinking with its process, the team structure, the work environment, the specific culture, and certain brainstorming rules and techniques. The goal of this work is to understand how the creative mechanisms of design thinking work and how they might be improved. For this purpose, we refer to the idea of creativity as an evolutionary process, which is determined by generation (i.e., recombination and mutation), selection, and retention of ideas. We evaluate the design thinking process in terms of its capabilities to activate these mechanisms, and we propose possible improvements. This paper contributes to a better understanding of creative design processes in general and the design thinking process in particular, and will serve as a foundation for further research about creative mechanisms.