Incorporating web intelligence into website evolution

Authors:
Jang Hee Lee;Gye Hang Hong
Affiliations:
School of Industrial Management, Korea University of Technology and Education, Cheonan City, Choongnam Province, South Korea;Industrial System and Information Engineering, Korea University
Venue:
ICNC'05 Proceedings of the First international conference on Advances in Natural Computation - Volume Part II
Year:
2005

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Abstract

Incorporating web intelligence into website is increasingly important, especially in public sector, as the cross-section of user communities is broad. This study presents an intelligent website evolution model of public sector that can continuously provide all the targeted users with different backgrounds with the well-suited web pages to improve their satisfaction, reuse, trust and profits by continuously redesigning the current website. The model can decide what to change next in the website for the improvement of website's outcomes of users using data mining tools and therefore the website evolves.