Twitter in Government: Building Relationships One Tweet at a Time
ITNG '10 Proceedings of the 2010 Seventh International Conference on Information Technology: New Generations
Analyzing Social Media Networks with NodeXL: Insights from a Connected World
Analyzing Social Media Networks with NodeXL: Insights from a Connected World
EventGraphs: Charting Collections of Conference Connections
HICSS '11 Proceedings of the 2011 44th Hawaii International Conference on System Sciences
Journal of the American Society for Information Science and Technology
Hi-index | 0.01 |
Noting the government's role in diffusing information across various sectors of society, this study analyzes the Twitter activity of the Ministry for Food, Agriculture, Forestry and Fisheries (MFAFF), one of Korea's government organizations. From a broad perspective, this study provides a better understanding of innovation activity mediated by social media--particularly the government's Twitter activity, a topic that has not been addressed by previous webometric research on Triple Helix relationships--by employing social network analysis and content analysis. The results indicate some limitations of the MFAFF's activity on Twitter as a mutual communication channel, although Twitter has the potential to facilitate risk management. Further, based on the MFAFF's confined use of its Twitter account, the results suggest that its Twitter account can be an effective information distribution channel, indicating Twitter's value as a communication tool for innovation activity through social media. This study provides an empirical analysis of the government's Twitter activity and contributes to the literature by providing an in-depth understanding of the Triple Helix relationship on the Web.