An intelligent shopping agent for optimal purchasing decision on the semantic web

Authors:
Hak-Jin Kim;Wooju Kim;Jungmyong Kim
Affiliations:
School of Business;Department of Information and Industrial Engineering, Yonsei University, Seoul, Korea;Department of Information and Industrial Engineering, Yonsei University, Seoul, Korea
Venue:
ISCIS'06 Proceedings of the 21st international conference on Computer and Information Sciences
Year:
2006

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Abstract

Shopping in the Internet does not proceed smoothly as customers expect currently. In particular customers have many obstacles in finding an optimal combination of products and shopping malls to minimize the total purchasing cost. To solve such problems, this paper proposes a new framework of an intelligent shopping agent based on the Semantic Web and the Integer Programming technologies. Starting from the search of products, it will show how to build an intelligent agent by using concepts of the Semantic Web and how to connect information to formulating and solving an optimization problem to achieve a customer's goal.