Entertainment on mobile internet services: from the korean consumer perspectives

Authors:
Seongil Lee;Joo Eun Cho
Affiliations:
Department of Systems Management Engineering, Sungkyunkwan University, Suwon, Korea;Department of Sociology, Kyungpook National University, Daegu, Korea
Venue:
ICEC'06 Proceedings of the 5th international conference on Entertainment Computing
Year:
2006

Citing 2
Cited 1

Mobile multimedia services development: value chain perspective

Proceedings of the 3rd international conference on Mobile and ubiquitous multimedia
A carrier's perspective on creating a mobile multimedia service

Communications of the ACM - Designing for the mobile device

Facilitators and benefits of using Mobile Entertainment Services

International Journal of Mobile Communications

Quantified Score

Hi-index	0.00

Visualization

Abstract

Elaborating on the rapid evolution of mobile internet services in Korea, this paper investigated young consumers' preferences and attitudes towards mobile entertainment services through person-to-person questionnaires. We tried to find out “how” mobile entertainment services differ from other mobile services from the consumer perspectives: expectation and satisfaction. After careful investigation of what the consumers actually said, it could be said that the speed of services was never met to consumer expectation in mobile entertainment services, while they never really cared about contents aspects of mobile internet services.