Smarter commerce: innovative customer scenarios powered by the combined impact of innovative technologies

  • Authors:
  • Joanna W. Ng;Hausi Müller;Leho Nigul

  • Affiliations:
  • IBM Canada CAS Research;University of Victoria;IBM Canada Laboratory

  • Venue:
  • Proceedings of the 2011 Conference of the Center for Advanced Studies on Collaborative Research
  • Year:
  • 2011

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Abstract

In early 2011, IBM launched the "Smarter Commerce" initiative as a unique approach aimed to increase the value companies generate for their customers, partners and shareholders in this rapidly changing world of technology. With innovative technologies such as social media, business analytics, mobile platforms, location-based intelligence and payment technologies, customers are not only empowered with knowledge and information in their buying decisions but also have access to more dynamic interactions and shopping experiences with companies. The demanding and connected consumers set the pace for transformations in companies' internal business processes and in B2B relationships. To stay competitive and profitable, companies need to employ and combine these innovative technologies. Key resources include actionable customer insights, predictive analytics for optimal inventory management, and dynamic context information. This creates an open space to formulate revolutionary business processes to enable companies to buy, market, sell and service their goods and services with the most optimal commerce operations and most efficient B2B relationships. The goals of this workshop are (i) to identify key customer requirements and problem statements for Smarter Commerce; (ii) to evaluate smart technologies and identify technology requirements and gaps on the trajectory of the Smarter Commerce vision; (iii) to exploit these innovative technologies in specific commerce domains and operations; (iv) to propose innovative Smarter Commerce concepts, methods, algorithms and processes; and (v) to formulate research problem statements for Smarter Commerce---in technology and business domain areas.