Modeling perceived value of color in web sites

Authors:
Eleftherios Papachristos;Nikolaos Tselios;Nikolaos Avouris
Affiliations:
Human-Computer Interaction Group, Electrical and Computer Eng. Dept., University of Patras, Rio Patras, Greece;Human-Computer Interaction Group, Electrical and Computer Eng. Dept., University of Patras, Rio Patras, Greece;Human-Computer Interaction Group, Electrical and Computer Eng. Dept., University of Patras, Rio Patras, Greece
Venue:
SETN'06 Proceedings of the 4th Helenic conference on Advances in Artificial Intelligence
Year:
2006

Citing 3
Cited 1

Designing emotionally evocative homepages: an empirical study of the quantitative relations between design factors and emotional dimensions

International Journal of Human-Computer Studies
Assessing dimensions of perceived visual aesthetics of web sites

International Journal of Human-Computer Studies - Incorporating knowledge acquisition
Inferring relations between color and emotional dimensions of a web site using bayesian networks

INTERACT'05 Proceedings of the 2005 IFIP TC13 international conference on Human-Computer Interaction

Facets of visual aesthetics

International Journal of Human-Computer Studies

Quantified Score

Hi-index	0.00

Visualization

Abstract

Color plays an important role in web site design. The selection of effective chromatic combinations and the relation of color to the perceived aesthetic and emotional value of a web site is the focus of this paper. The subject of the reported research has been to define a model through which to be able to associate color combinations with specific desirable emotional and aesthetic values. The presented approach involves application of machine learning techniques on a rich data set collected during a number of empirical studies.