On Agent-Mediated Electronic Commerce
IEEE Transactions on Knowledge and Data Engineering
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Some actual multi-agent automated negotiation systems using auction mechanism in e-commerce are inefficient, as buyer negotiation agents are lack of enough rationality and uneasy to determine appropriate bid price automatically according to different circumstance. In order to improve the auction-based negotiation efficiency of multi-agent system in e-commerce, this paper proposes a model of game agent for auction-based negotiation and a bid negotiation algorithm based on game theory, which provide a new effective way to establish buyer game agent for making buyer agent determine price more accurately and bid more rationally. As buyer agents bid in a more rational way, auction agents and buyer agents can finish negotiation more efficiently.