Temporal rules for predicting user navigation in the mobile web

Authors:
Martin Halvey;Mark T. Keane;Barry Smyth
Affiliations:
Adaptive Information Cluster, School of Computer Science and Informatics, University College Dublin, Dublin 4, Ireland;Adaptive Information Cluster, School of Computer Science and Informatics, University College Dublin, Dublin 4, Ireland;Adaptive Information Cluster, School of Computer Science and Informatics, University College Dublin, Dublin 4, Ireland
Venue:
AH'06 Proceedings of the 4th international conference on Adaptive Hypermedia and Adaptive Web-Based Systems
Year:
2006

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Abstract

Numerous systems attempt to predict user navigation on the Internet through the use of past behavior, preferences and environmental factors. However many of these models have shortcomings, in that they do not take into account that browsers may have several different sets of preferences. Here we investigate time as an environmental factor in predicting user navigation in the Internet. We present methods for creating temporal rules that describe user navigation patterns. We also show the advantage of using these rules to predict user navigation and also illustrate the benefits of these models over traditional methods. An analysis is carried out on a sample of usage logs for Wireless Application Protocol (WAP) browsing, and the results of this analysis verify our theory.