A proposal of visualizing reputation using evaluative expression dictionaries

  • Authors:

  • Yuki Tanimoto;Manabu Ohta

  • Affiliations:

  • Okayama University, Tsushima-naka, Kita-ku, Okayama-shi, Okayama, Japan;Okayama University, Tsushima-naka, Kita-ku, Okayama-shi, Okayama, Japan

  • Venue:
  • Proceedings of the 4th International Conference on Uniquitous Information Management and Communication
  • Year:
  • 2010

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Abstract

Online reputation is useful for choosing products and marketing research. However, it is not easy to grasp reputational contents at a glance because it usually involves textual information such as blogs and word-of-mouth information. As described in this paper, we propose a mode of visualizing reputation using evaluative expression dictionaries. To create the dictionaries automatically, we use a review site with review texts and ratings. We evaluate the dictionaries by comparing the ratings of a product in the review site and the scores that our system calculates based on the review texts.