Public health community mining in YouTube

Authors:
Scott Burton;Richard Morris;Michael Dimond;Joshua Hansen;Christophe Giraud-Carrier;Joshua West;Carl Hanson;Michael Barnes
Affiliations:
Brigham Young University, Provo, UT, USA;Brigham Young University, Provo, UT, USA;Brigham Young University, Provo, UT, USA;Brigham Young University, Provo, UT, USA;Brigham Young University, Provo, UT, USA;Brigham Young University, Provo, UT, USA;Brigham Young University, Provo, UT, USA;Brigham Young University, Provo, UT, USA
Venue:
Proceedings of the 2nd ACM SIGHIT International Health Informatics Symposium
Year:
2012

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Abstract

YouTube has become a vast repository of not only video content, but also of rich information about the reactions of viewers and relationships among users. This meta-data offers novel ways for public health researchers to increase their understanding of, and ultimately to more effectively shape, people's attitudes and behaviors as both consumers and producers of health. We illustrate some of the possibilities here by showing how communities of videos, authors, subscribers and commenters can be extracted and analyzed. Tobacco use serves as a case study throughout.