Application of a modified fuzzy ART network to user classification for internet content provider

Authors:
Yukun Cao;Zhengyu Zhu;Chengliang Wang
Affiliations:
Department of Computer Science, Chongqing University, Chongqing, China;Department of Computer Science, Chongqing University, Chongqing, China;Department of Computer Science, Chongqing University, Chongqing, China
Venue:
APWeb'06 Proceedings of the 2006 international conference on Advanced Web and Network Technologies, and Applications
Year:
2006

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Abstract

Internet has entered the age led by ICP (Internet Content Provider). Helping users to locate relevant information in an efficient manner is very important both to users and to ICP services. This paper presents a new approach that employs a modified fuzzy ART network to group users dynamically based on their Web access patterns. Such a user clustering method should be performed prior to ICPs as the basis to provide personalized service. The experimental results of this clustering technique show the promise of our system.