Answering opinion questions on products by exploiting hierarchical organization of consumer reviews
EMNLP-CoNLL '12 Proceedings of the 2012 Joint Conference on Empirical Methods in Natural Language Processing and Computational Natural Language Learning
| Hi-index | 0.02 |
With the rapid growth of product review forums, discussion groups, and Blogs, it is almost impossible for a customer to make an informed purchase decision. Different and possibly contradictory opinions written by different reviewers can even make customers more confused. In the last few years, mining customer reviews (opinion mining) has emerged as an interesting new research direction to address this need. One of the interesting problem in opinion mining is Opinion Question Answering (Opinion QA). While traditional QA can only answer factual questions, opinion QA aims to find the authors' sentimental opinions on a specific target. Current opinion QA systems suffers from several weaknesses. The main cause of these weaknesses is that these methods can only answer a question if they find a content similar to the given question in the given documents. As a result, they cannot answer majority questions like "What is the best digital camera?" nor comparative questions, e.g. "Does SamsungY work better than CanonX?". In this paper we address the problem of opinion question answering to answer opinion questions about products by using reviewers' opinions. Our proposed method, called Aspect-based Opinion Question Answering (AQA), support answering of opinion-based questions while improving the weaknesses of current techniques. AQA contains five phases: question analysis, question expansion, high quality review retrieval, subjective sentence extraction, and answer grouping. AQA adopts an opinion mining technique in the preprocessing phase to identify target aspects and estimate their quality. Target aspects are attributes or components of the target product that have been commented on in the review, e.g. 'zoom' and 'battery life' for a digital camera. We conduct experiments on a real life dataset, Epinions.com, demonstrating the improved effectiveness of the AQA in terms of the accuracy of the retrieved answers.