Information Visualization and Visual Data Mining
IEEE Transactions on Visualization and Computer Graphics
A Graph-Based Approach for Discovering Various Types of Association Rules
IEEE Transactions on Knowledge and Data Engineering
Knowledge discovery from data?
IEEE Intelligent Systems
An Index Structure for Pattern Similarity Searching in DNA Microarray Data
CSB '02 Proceedings of the IEEE Computer Society Conference on Bioinformatics
Mining Association Rules from Relations on a Parallel NCR Teradata Database System
ITCC '04 Proceedings of the International Conference on Information Technology: Coding and Computing (ITCC'04) Volume 2 - Volume 2
Data Mining: Artificial Intelligence in Data Analysis
IAT '04 Proceedings of the IEEE/WIC/ACM International Conference on Intelligent Agent Technology
A Super-Programming Approach for Mining Association Rules in Parallel on PC Clusters
IEEE Transactions on Parallel and Distributed Systems
An intelligent system integrated with fuzzy ontology for product recommendation and retrieval
FS'07 Proceedings of the 8th Conference on 8th WSEAS International Conference on Fuzzy Systems - Volume 8
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In the past, some sites selected for closure by a large international bank in Hong Kong were based on personal experience of a group of experts by formulating a set of evaluation guidelines. The current 300 existing sites are therefore considered to represent a set of rules and expert decisions which are manually recorded on paper files and de-centralized. In order to validate the guidelines/rules and discover any hidden knowledge, we employ a data mining approach to examine the data comprehensively. Several modeling techniques including neural network, C5.0 and General Rule Induction systems are used to determine the significance of those attributes in the data set. Various models based on the historical data set of sites in different forms are constructed to deduce a rule-based model for subsequent use. Promising result has been obtained which can be applied in future Branch and ATM Site Evaluation with a view of providing a better solution. The useful patterns and knowledge discovered will further add benefit to exploring customer intelligence and devising marketing planning strategies.