Referral Web: combining social networks and collaborative filtering
Communications of the ACM
Information rules: a strategic guide to the network economy
Information rules: a strategic guide to the network economy
The anatomy of a large-scale hypertextual Web search engine
WWW7 Proceedings of the seventh international conference on World Wide Web 7
Crm at the Speed of Light: Capturing and Keeping Customers in Internet Real Time
Crm at the Speed of Light: Capturing and Keeping Customers in Internet Real Time
Information revelation and privacy in online social networks
Proceedings of the 2005 ACM workshop on Privacy in the electronic society
Structure and evolution of online social networks
Proceedings of the 12th ACM SIGKDD international conference on Knowledge discovery and data mining
Analysis of topological characteristics of huge online social networking services
Proceedings of the 16th international conference on World Wide Web
Measurement and analysis of online social networks
Proceedings of the 7th ACM SIGCOMM conference on Internet measurement
Planetary-scale views on a large instant-messaging network
Proceedings of the 17th international conference on World Wide Web
Analyzing online social networks
Communications of the ACM - Remembering Jim Gray
Identification of influencers - Measuring influence in customer networks
Decision Support Systems
User interactions in social networks and their implications
Proceedings of the 4th ACM European conference on Computer systems
Characterizing user behavior in online social networks
Proceedings of the 9th ACM SIGCOMM conference on Internet measurement conference
Social capital in online social networks
KES'06 Proceedings of the 10th international conference on Knowledge-Based Intelligent Information and Engineering Systems - Volume Part II
Online social networks: A survey of a global phenomenon
Computer Networks: The International Journal of Computer and Telecommunications Networking
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Online social networks have been gaining increasing economic importance in light of the rising number of their users. Numerous recent acquisitions priced at enormous amounts have illustrated this development and revealed the need for adequate business valuation models. The value of an online social network is largely determined by the value of its users, the relationships between these users, and the resulting network effects. Therefore, the interconnectedness of a user within the network has to be considered explicitly to get a reasonable estimate for its economic value. Established standard business valuation models, however, do not account for these aspects sufficiently. Thus, we propose an economic model for the valuation of online social networks, which takes into account the users' interconnectedness within the network. Furthermore, we analyze different centrality measures, which can be used to quantify users' interconnectedness in online social networks and propose a measure which is based on the PageRank-algorithm. Finally, the practical application of the model is illustrated by an example of the European online social network XING.com.