A sales agent using case-based reasoning and rule-based reasoning for e-commerce system

Authors:
Yun Ji Na;Il Seok Ko;Jong Min Kwak
Affiliations:
Department of Internet Software, Honam University, Gwangju, South Korea;Dept. of E-Commerce, Chungbuk Provincial University of Science & Technology, Chungbuk, South Korea;ChungCheong dot Com, Chongju, South Korea
Venue:
ICCSA'06 Proceedings of the 2006 international conference on Computational Science and Its Applications - Volume Part V
Year:
2006

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Abstract

Because of development of information technology and acceleration of enterprise e-business, the importance of electronic commerce system has been growing rapidly. Electronic commerce system must provide convenient interface, easy and fast searching function, and product information satisfied customer's requirement. For that many studies about the electronic commerce system that used a reasoning technique and an agent technology conducted largely. In this paper, we design a sales agent with hybrid reasoning method which is composed of case-based reasoning and rule-based reasoning for high customer satisfaction. Also, we were shown on an appropriateness of a proposal system by an experiment.