From user access patterns to dynamic hypertext linking
Proceedings of the fifth international World Wide Web conference on Computer networks and ISDN systems
Using Web server logs to improve site design
Proceedings of the 16th annual international conference on Computer documentation
Data mining and the Web: past, present and future
Proceedings of the 2nd international workshop on Web information and data management
Data mining: concepts and techniques
Data mining: concepts and techniques
Data Mining Techniques: For Marketing, Sales, and Customer Support
Data Mining Techniques: For Marketing, Sales, and Customer Support
Data Mining: An Overview from a Database Perspective
IEEE Transactions on Knowledge and Data Engineering
Efficient Data Mining for Path Traversal Patterns
IEEE Transactions on Knowledge and Data Engineering
Mining Access Patterns Efficiently from Web Logs
PADKK '00 Proceedings of the 4th Pacific-Asia Conference on Knowledge Discovery and Data Mining, Current Issues and New Applications
Data mining for path traversal patterns in a web environment
ICDCS '96 Proceedings of the 16th International Conference on Distributed Computing Systems (ICDCS '96)
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With the technological advances, the Internet has been an important part of everyday life. Governmental institutions and enterprises tend to advertise and market through the internet. With the travelling records of browsers, one can analyze the preference of web pages, further understand the demands of consumers, and promote the advertising and marketing. In this study, we use Maximum Forward Reference (MFR) algorithm to find the travel pattern of browsers from web logs. Simultaneously, experts are asked to evaluate the fuzzy importance weightings for different webs. Finally, we employ fuzzy data mining technique that combines apriori algorithm with fuzzy weights to determine the association rules. From the yielded association rules, one can be accurately aware of the information consumers need and which webs they prefer. This is important to governmental institutions and enterprises. Enterprises can find the commercial opportunities and improve the design of webs by means of this study. Governmental institutions can realize the needs of people from the obtained association rules, make the promotion of policy more efficiently, and provide better services.