Intelligent reputation assessment for participants of web-based customer-to-customer auctions

Authors:
Mikołaj Morzy;Marek Wojciechowski;Maciej Zakrzewicz
Affiliations:
Institute of Computing Science, Poznań University of Technology, Poznań, Poland;Institute of Computing Science, Poznań University of Technology, Poznań, Poland;Institute of Computing Science, Poznań University of Technology, Poznań, Poland
Venue:
AWIC'05 Proceedings of the Third international conference on Advances in Web Intelligence
Year:
2005

Citing 6
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Abstract

The Internet witnesses the unprecedent boom of customer-to-customer e-commerce. Most online auction providers use simple participation counts for reputation rating, thus enabling dishonest participants to cheat. In this paper we propose a novel definition of reputation and credibility of C2C e-commerce participants and we present an algorithm for reputation rating estimation. We conduct several experiments on real-world data which prove the feasibility of our algorithm.