Highly sought after: second life continued use

Authors:
Peyina Lin;Natascha Karlova;John Marino;Michael B. Eisenberg
Affiliations:
University of Washington, Seattle, WA, USA;University of Washington, Seattle, WA, USA;University of Washington, Seattle, WA, USA;University of Washington, Seattle, WA, USA
Venue:
Proceedings of the ACM 2012 conference on Computer Supported Cooperative Work Companion
Year:
2012

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Abstract

We present an exploratory study of what contributes to continued use of Second Life® (SL) by long-time users with the goal of providing recommendations for ways to support continued use of social virtual worlds. We report common factors across these users which led to increased levels of engagement. We discuss current social navigation challenges in SL and how a "personal touch" in social navigation systems is needed to successfully imbue factors that contribute to continued use of SL across a wider range of users.