Information & social networks: engineering attitudes & behaviors

  • Authors:
  • Andrew L. Brooks

  • Affiliations:
  • University of California, Berkeley, Berkeley, CA, USA

  • Venue:
  • Proceedings of the ACM 2012 conference on Computer Supported Cooperative Work Companion
  • Year:
  • 2012

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Abstract

Over the past fifteen years communication networks have become increasingly pervasive, and none more significantly than the Internet. For hundreds of millions of people around the world recently emerging information and social networks are key points of contact with the Internet. These networks are platforms engineered to leverage personal data and activities to provide tailored experiences and deliver targeted advertisements that seek to guide users' attitudes and behaviors. This paper highlights the author's studies examining how these networks' designs and existence amongst other networks impact our interactions with one another, and his plans for addressing this domain for his dissertation.