The personality of popular facebook users

  • Authors:
  • Daniele Quercia;Renaud Lambiotte;David Stillwell;Michal Kosinski;Jon Crowcroft

  • Affiliations:
  • University of Cambridge, Cambridge, Cambridgeshire, United Kingdom;Imperial College, London, United Kingdom;University of Nottingham, Nottingham, United Kingdom;University of Cambridge, Cambridge, United Kingdom;University of Cambridge, Cambridge, Cambridgeshire, United Kingdom

  • Venue:
  • Proceedings of the ACM 2012 conference on Computer Supported Cooperative Work
  • Year:
  • 2012

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Abstract

We study the relationship between Facebook popularity (number of contacts) and personality traits on a large number of subjects. We test to which extent two prevalent viewpoints hold. That is, popular users (those with many social contacts) are the ones whose personality traits either predict many offline (real world) friends or predict propensity to maintain superficial relationships. We find that the predictor for number of friends in the real world (Extraversion) is also a predictor for number of Facebook contacts. We then test whether people who have many social contacts on Facebook are the ones who are able to adapt themselves to new forms of communication, present themselves in likable ways, and have propensity to maintain superficial relationships. We show that there is no statistical evidence to support such a conjecture.