Personalized recommendation of user comments via factor models

  • Authors:
  • Deepak Agarwal;Bee-Chung Chen;Bo Pang

  • Affiliations:
  • Yahoo! Research, Sunnyvale, CA;Yahoo! Research, Sunnyvale, CA;Yahoo! Research, Sunnyvale, CA

  • Venue:
  • EMNLP '11 Proceedings of the Conference on Empirical Methods in Natural Language Processing
  • Year:
  • 2011

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Abstract

In recent years, the amount of user-generated opinionated texts (e.g., reviews, user comments) continues to grow at a rapid speed: featured news stories on a major event easily attract thousands of user comments on a popular online News service. How to consume subjective information of this volume becomes an interesting and important research question. In contrast to previous work on review analysis that tried to filter or summarize information for a generic average user, we explore a different direction of enabling personalized recommendation of such information. For each user, our task is to rank the comments associated with a given article according to personalized user preference (i.e., whether the user is likely to like or dislike the comment). To this end, we propose a factor model that incorporates rater-comment and rater-author interactions simultaneously in a principled way. Our full model significantly outperforms strong baselines as well as related models that have been considered in previous work.