Comparing different eye tracking cues when using the retrospective think aloud method in usability testing

  • Authors:
  • Anneli Olsen;Linnea Smolentzov;Tommy Strandvall

  • Affiliations:
  • Tobii Technology AB, Danderyd;Tobii Technology AB, Danderyd;Tobii Technology AB, Danderyd

  • Venue:
  • BCS '10 Proceedings of the 24th BCS Interaction Specialist Group Conference
  • Year:
  • 2010

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Abstract

Research has shown that incorporating eye tracking in usability research can provide certain benefits compared with traditional usability testing. There are various methodologies available when conducting research using eye trackers. This paper presents the results of a study aimed to compare the outcomes from four different retrospective think aloud (RTA) methods in a webusability study: an un-cued RTA, a video cued RTA, a gaze plot cued RTA, and a gaze video cued RTA. Results indicate that using any kind of cue produces more words, comments and allows participants to identify more usability issues compared with not using any cues at all. The findings also suggest that using a gaze plot or gaze video cue stimulates participants to produce the highest number of words and comments, and mention more usability problems.