Analysis of opinion leader in on-line communities

Authors:
Gao Junbo;Zhang Min;Jiang Fan;Wang Xufa
Affiliations:
Department of Computer Science and Technology, University of Science and Technology of China, Hefei, Anhui, P.R. China;Department of Computer Science and Technology, University of Science and Technology of China, Hefei, Anhui, P.R. China;Department of Computer Science and Technology, University of Science and Technology of China, Hefei, Anhui, P.R. China;Department of Computer Science and Technology, University of Science and Technology of China, Hefei, Anhui, P.R. China
Venue:
KES'05 Proceedings of the 9th international conference on Knowledge-Based Intelligent Information and Engineering Systems - Volume Part I
Year:
2005

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Abstract

In the 1940's, Paul proposed the concept of “opinion leader”, and with the development of information technology and network, the importance of on-line community in information spread has become more and more greater. So the information analysis on Internet is becoming quite important. We construct the social network with the replying relations between comments mapped to the comment authors' relations. Then we validate its characteristics of small world networks and find out the opinion leaders in on-line community.