Bayesian credibility modeling for personalized recommendation in participatory media

  • Authors:
  • Aaditeshwar Seth;Jie Zhang;Robin Cohen

  • Affiliations:
  • Department of Computer Science and Engineering, IIT, Delhi, India;School of Computer Engineering, Nanyang Technological University, Singapore;School of Computer Science, University of Waterloo, Canada

  • Venue:
  • UMAP'10 Proceedings of the 18th international conference on User Modeling, Adaptation, and Personalization
  • Year:
  • 2010

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Abstract

In this paper, we focus on the challenge that users face in processing messages on the web posted in participatory media settings, such as blogs It is desirable to recommend to users a restricted set of messages that may be most valuable to them Credibility of a message is an important criteria to judge its value In our approach, theories developed in sociology, political science and information science are used to design a model for evaluating the credibility of messages that is user-specific and that is sensitive to the social network in which the user resides To recommend new messages to users, we employ Bayesian learning, built on past user behaviour, integrating new concepts of context and completeness of messages inspired from the strength of weak ties hypothesis, from social network theory We are able to demonstrate that our method is effective in providing the most credible messages to users and significantly enhances the performance of collaborative filtering recommendation, through a user study on the digg.com dataset.