P2P streaming: use of advertisements as incentives

  • Authors:
  • Bo-Chun Wang;Alix L. H. Chow;Leana Golubchik

  • Affiliations:
  • University of Southern California;Nokia Research Center, Beijing, China;University of Southern California

  • Venue:
  • Proceedings of the 3rd Multimedia Systems Conference
  • Year:
  • 2012

Quantified Score

Hi-index 0.00

Visualization

Abstract

Peer-to-Peer (P2P) streaming systems, such as PPLive, have become a popular service with the widespread deployment of broadband networks. However, P2P streaming systems still face free-riding problems, similar to those that have been observed in P2P file sharing systems. Thus, one important problem in providing streaming services is that of providing appropriate incentives for peers to contribute their upload capacity. To this end, we propose the use of advertisements as an incentive for peers to contribute upload capacity. In the proposed framework, peers enjoy the same quality of streamed media, with the difference in quality of service being achieved through different amounts of advertisements viewed, based on the resource contributions to the system. A simulation-based study is performed, which demonstrates that our approach provides appropriate incentives for peers to contribute their resources.