A Survey of Web Log Data and their Application in Use-based Design
HICSS '01 Proceedings of the 34th Annual Hawaii International Conference on System Sciences ( HICSS-34)-Volume 5 - Volume 5
Data mining for path traversal patterns in a web environment
ICDCS '96 Proceedings of the 16th International Conference on Distributed Computing Systems (ICDCS '96)
Web Mining: Information and Pattern Discovery on the World Wide Web
ICTAI '97 Proceedings of the 9th International Conference on Tools with Artificial Intelligence
Propose of U-CRM system displaying powerful efficiency in RFID Computing environment
MUE '07 Proceedings of the 2007 International Conference on Multimedia and Ubiquitous Engineering
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Wireless and non-touch applications of radio frequency identification (RFID) have brought innovative changes to various areas of management, particularly customer relationship management (CRM). Traditional barcodes are slow and unsecure with low recognition ratios and little memory. A wireless network can use RFID to establish a ubiquitous customer relationship management (U-CRM) system. A U-CRM database can gather customer information at any time and from any place. Staff members can monitor network applications that automatically analyse information related to marketing, sales, and service. This study discusses how to improve customer and supplier relationships by adding a U-CRM system to the storage management system of a semiconductor factory. This study also analyses RFID strategies for U-CRM. The results are expected to be constructive points for manufacturers who must make relevant business decisions.