Dealing with Complex Reports in OLAP Applications
DaWaK '99 Proceedings of the First International Conference on Data Warehousing and Knowledge Discovery
Building a real Data warehouse for Market Research
DEXA '97 Proceedings of the 8th International Workshop on Database and Expert Systems Applications
Workflow Instance Scheduling with Project Management Tools
DEXA '98 Proceedings of the 9th International Workshop on Database and Expert Systems Applications
The Data Warehouse Lifecycle Toolkit
The Data Warehouse Lifecycle Toolkit
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In this contribution, we will show how empirically collected field data for a market research application are refined in a stepwise manner and enriched into end-user market reports and charts. The collected data are treated by selections, transformations, enrichments, and aggregations to finally derive new market knowledge from the raw data material. Besides data-oriented aspects, process- and organization-related aspects have to be considered as well to ensure the required product quality for GfK Marketing Services’ customers, which have known GfK for decades as a top-10 player in the international market research area. Based on an ongoing example from the panel-based Retail & Technology application domain, we will show how de-centrally collected and pre-processed data are transformed into integrated, global market knowledge in a network of world-wide companies.