Developing cognitive models for social simulation from survey data

Authors:
Jonathan K. Alt;Stephen Lieberman
Affiliations:
Naval Postgraduate School, Modeling, Virtual Environments and Simulation (MOVES) Institute, Monterey, California;Naval Postgraduate School, Modeling, Virtual Environments and Simulation (MOVES) Institute, Monterey, California
Venue:
SBP'10 Proceedings of the Third international conference on Social Computing, Behavioral Modeling, and Prediction
Year:
2010

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Abstract

The representation of human behavior and cognition continues to challenge the modeling and simulation community. The use of survey and polling instruments to inform belief states, issue stances and action choice models provides a compelling means of developing models and simulations with empirical data. Using these types of data to population social simulations can greatly enhance the feasibility of validation efforts, the reusability of social and behavioral modeling frameworks, and the testable reliability of simulations. We provide a case study demonstrating these effects, document the use of survey data to develop cognitive models, and suggest future paths forward for social and behavioral modeling.