Towards a marketing strategy for open source software

Authors:
Valentina Lenarduzzi
Affiliations:
Università degli Studi dell'insubria, Via Carloni, Como (Italy)
Venue:
Proceedings of the 12th International Conference on Product Focused Software Development and Process Improvement
Year:
2011

Citing 3
Cited 0

The use of eye movements in human-computer interaction techniques: what you look at is what you get

ACM Transactions on Information Systems (TOIS) - Special issue on computer—human interaction
The dynamics of viral marketing

EC '06 Proceedings of the 7th ACM conference on Electronic commerce
A Survey on Open Source Software Trustworthiness

IEEE Software

Quantified Score

Hi-index	0.00

Visualization

Abstract

Open Source Software (OSS) communities do not often invest in marketing strategies to promote their products in a competitive way. The web pages of OSS products are the main communication channel with potential users and they should act as a product's shopping window. However, even the home pages of well-known OSS products show technicalities and details that are not relevant the vast majority of users. So, final users and even developers, who are interested in evaluating and potentially adopting an OSS product, are often negatively impressed by the web portal of the product and turn to proprietary software solutions or fail to adopt OSS that may be useful in their activities.