A measurement-driven analysis of information propagation in the flickr social network
Proceedings of the 18th international conference on World wide web
Social influence and the diffusion of user-created content
Proceedings of the 10th ACM conference on Electronic commerce
Short and tweet: experiments on recommending content from information streams
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
What is Twitter, a social network or a news media?
Proceedings of the 19th international conference on World wide web
Diffusion dynamics of games on online social networks
WOSN'10 Proceedings of the 3rd conference on Online social networks
Outtweeting the twitterers - predicting information cascades in microblogs
WOSN'10 Proceedings of the 3rd conference on Online social networks
Predicting product adoption in large-scale social networks
CIKM '10 Proceedings of the 19th ACM international conference on Information and knowledge management
Understanding retweeting behaviors in social networks
CIKM '10 Proceedings of the 19th ACM international conference on Information and knowledge management
Understanding latent interactions in online social networks
IMC '10 Proceedings of the 10th ACM SIGCOMM conference on Internet measurement
Influence and passivity in social media
Proceedings of the 20th international conference companion on World wide web
Proceedings of the 20th international conference on World wide web
Who says what to whom on twitter
Proceedings of the 20th international conference on World wide web
Proceedings of the 20th international conference on World wide web
Information spreading in context
Proceedings of the 20th international conference on World wide web
Who should share what?: item-level social influence prediction for users and posts ranking
Proceedings of the 34th international ACM SIGIR conference on Research and development in Information Retrieval
On word-of-mouth based discovery of the web
Proceedings of the 2011 ACM SIGCOMM conference on Internet measurement conference
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The explosive growth in online social networks makes them major platforms of information diffusion. People receive large-scale information from friends, but hardly find what they really want. Understanding influential factors of forwarding behavior can be used to improve the ranking algorithm, and prevent the information overload. In this paper, we compare the influence of the publisher and the spreader in Renren, the largest and oldest online social network in China. We crawl a connected graph component of 42.1 million users, 1.6 billion social relationships, and 118.2 million unique URLs. We compare URLs received from friends, and URLs which are really adopted. We observe that people are more influenced by spreaders than publishers: the spreader's recommendation time is more important than the publisher's publication time. People prefer URLs which were forwarded by spreaders a short time ago. Moreover, the previous adoption from the spreader is useful to predict user's forwarding behavior, while the previous adoption from the publisher is useless. These findings are useful to improve the ranking algorithm and prevent the information overload.