Social network inference of smartphone users based on information diffusion models

  • Authors:
  • Tomonobu Ozaki;Minoru Etoh

  • Affiliations:
  • Cybermedia Center, Osaka University, Osaka, Japan;Cybermedia Center, Osaka University, Osaka, Japan

  • Venue:
  • ADMA'11 Proceedings of the 7th international conference on Advanced Data Mining and Applications - Volume Part II
  • Year:
  • 2011

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Abstract

In this paper we propose models for inferring a social network of smartphone users. By applying the concept of information diffusion models to the log of application executions in smartphones, strength of relationships among users will be estimated as an optimization problem. Functions on time difference and application significance are employed to capture user behavior precisely. In addition, affiliation information of users is effectively utilized as an exogenous factor. Experimental results using 157 of smartphone users indicate that the proposed model outperforms naive methods and infers a social network appropriately. Especially, the model succeeds in capturing the important relations in user communities accurately.