The dynamic network notation: harnessing network effects in PaaS-ecosystems

  • Authors:
  • Ulrich Scholten;Robin Fischer;Christian Zirpins

  • Affiliations:
  • Karlsruhe Institute of Technology, Karlsruhe, Germany;Karlsruhe Institute of Technology, Karlsruhe, Germany;Karlsruhe Institute of Technology, Karlsruhe, Germany

  • Venue:
  • Proceedings of the Fourth Annual Workshop on Simplifying Complex Networks for Practitioners
  • Year:
  • 2012

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Abstract

Web applications complement the Platform-as-a-Service (PaaS) value by satisfying widespread and rapidly changing consumer requirements within limited time and budget. Successful PaaS providers excel in governing their market performance by leveraging complex network effects, which implicitly control PaaS-ecosystems. There is currently no methodically sound and easy to use tool available to business analysts and software engineers of PaaS-offerings that addresses challenges and opportunities in launching and governing such highly dynamic networks. In this paper, we capture network behavior through elements of complex system and control theory. Our dynamic network notation (DYNO) builds upon these theories. In more detail, DYNO models PaaS offerings with a focus on identifying and shaping network effects towards a sufficient user-base and an optimized portfolio of Web applications, all while maintaining a high quality of service.