Cheese: tracking mouse movement activity on websites, a tool for user modeling
CHI '01 Extended Abstracts on Human Factors in Computing Systems
Usability tool for analysis of web designs using mouse tracks
CHI '06 Extended Abstracts on Human Factors in Computing Systems
Proceedings of the 15th international conference on World Wide Web
Assessing users' interactions for clustering web documents: a pragmatic approach
Proceedings of the 21st ACM conference on Hypertext and hypermedia
No clicks, no problem: using cursor movements to understand and improve search
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Web browsing behavior analysis and interactive hypervideo
ACM Transactions on the Web (TWEB)
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Processing web interaction data is known to be cumbersome and time-consuming. State-of-the-art web tracking systems usually allow replaying user interactions in the form of mouse tracks, a video-like visualization scheme, to engage practitioners in the analysis process. However, traditional online video inspection has not explored the full capabilities of hypermedia and interactive techniques. In this paper, we introduce a web-based tracking tool that generates interactive visualizations from users' activity. The system unobtrusively collects browser events derived from normal usage, offering a unified framework to inspect interaction data in several ways. We compare our approach to related work in the research community as well as in commercial systems, and describe how ours fits in a real-world scenario. This research shows that there is a wide range of applications where the proposed tool can assist the WWW community.