In the mood for affective search with web stereotypes

  • Authors:
  • Tony Veale;Yanfen Hao

  • Affiliations:
  • Korean Advanced Institute of Science and Technology, Daejeon, South Korea;University College Dublin, Dublin, Ireland

  • Venue:
  • Proceedings of the 21st international conference companion on World Wide Web
  • Year:
  • 2012

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Abstract

Models of sentiment analysis in text require an understanding of what kinds of sentiment-bearing language are generally used to describe specific topics. Thus, fine-grained sentiment analysis requires both a topic lexicon and a sentiment lexicon, and an affective mapping between both. For instance, when one speaks disparagingly about a city (like London, say), what aspects of city does one generally focus on, and what words are used to disparage those aspects? As when we talk about the weather, our language obeys certain familiar patterns - what we might call clichés and stereotypes - when we talk about familiar topics. In this paper we describe the construction of an affective stereotype lexicon, that is, a lexicon of stereotypes and their most salient affective qualities. We show, via a demonstration system called MOODfinger, how this lexicon can be used to underpin the processes of affective query expansion and summarization in a system for retrieving and organizing news content from the Web. Though we adopt a simple bipolar +/- view of sentiment, we show how this stereotype lexicon allows users to coin their own nuanced moods on demand.