TEM: a novel perspective to modeling content onmicroblogs

  • Authors:
  • Himabindu Lakkaraju;Hyung-Il Ahn

  • Affiliations:
  • IBM Research - India, Bangalore, India;IBM Research - Almaden, San Jose, USA

  • Venue:
  • Proceedings of the 21st international conference companion on World Wide Web
  • Year:
  • 2012

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Abstract

In recent times, microblogging sites like Facebook and Twitter have gained a lot of popularity. Millions of users world wide have been using these sites to post content that interests them and also to voice their opinions on several current events. In this paper, we present a novel non-parametric probabilistic model - Temporally driven Theme Event Model (TEM) for analyzing the content on microblogs. We also describe an online inference procedure for this model that enables its usage on large scale data. Experimentation carried out on real world data extracted from Facebook and Twitter demonstrates the efficacy of the proposed approach.