Detecting product review spammers using rating behaviors
CIKM '10 Proceedings of the 19th ACM international conference on Information and knowledge management
Finding unusual review patterns using unexpected rules
CIKM '10 Proceedings of the 19th ACM international conference on Information and knowledge management
Proceedings of the 20th international conference companion on World wide web
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Online reviews play a crucial role in today's electronic commerce. Due to the pervasive spam reviews, customers can be misled to buy low-quality products, while decent stores can be defamed by malicious reviews. We observe that, in reality, a great portion ( 90% in the data we study) of the reviewers write only one review (singleton review). These reviews are so enormous in number that they can almost determine a store's rating and impression. However, existing methods ignore these reviewers. To address this problem, we observe that the normal reviewers' arrival pattern is stable and uncorrelated to their rating pattern temporally. In contrast, spam attacks are usually bursty and either positively or negatively correlated to the rating. Thus, we propose to detect such attacks via unusually correlated temporal patterns. We identify and construct multidimensional time series based on aggregate statistics, in order to depict and mine such correlation. Experimental results show that the proposed method is effective in detecting singleton review attacks. We discover that singleton review is a significant source of spam reviews and largely affects the ratings of online stores.