IEEE Transactions on Knowledge and Data Engineering
Collaborative Filtering Recommender Systems Using Tag Information
WI-IAT '08 Proceedings of the 2008 IEEE/WIC/ACM International Conference on Web Intelligence and Intelligent Agent Technology - Volume 03
Future Generation Computer Systems
Content-based recommendation systems
The adaptive web
A lightweight agent fabric for service autonomy
AAMAS'07/SOCASE'07 Proceedings of the 2007 AAMAS international workshop and SOCASE 2007 conference on Service-oriented computing: agents, semantics, and engineering
Information Sciences: an International Journal
Dynamic Personalisation of Media Content
SMAP '11 Proceedings of the 2011 Sixth International Workshop on Semantic Media Adaptation and Personalization
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Personalised video can be achieved by inserting objects into a video play-out according to the viewer's profile. Content which has been authored and produced for general broadcast can take on additional commercial service features when personalised either for individual viewers or for groups of viewers participating in entertainment, training, gaming or informational activities. Although several scenarios and use-cases can be envisaged, we are focussed on the application of personalised product placement. Targeted advertising and product placement are currently garnering intense interest in the commercial networked media industries. Personalisation of product placement is a relevant and timely service for next generation online marketing and advertising and for many other revenue generating interactive services. This paper discusses the acquisition and insertion of media objects into a TV video play-out stream where the objects are determined by the profile of the viewer. The technology is based on MPEG-4 standards using object based video and MPEG-7 for metadata. No proprietary technology or protocol is proposed. To trade the objects into the video play-out, a Software-as-a-Service brokerage platform based on intelligent agent technology is adopted. Agencies, libraries and service providers are represented in a commercial negotiation to facilitate the contractual selection and usage of objects to be inserted into the video play-out.